Tefal Linen Care POSM

Client: Tefal
Released August 14 2017

The Brief

Agency was tasked to create a standout POSM campaign given a very cluttered electronics store environment.

The Solution

Taking into account the category of Linen Care and how the target market thinks of ironing as a chore, Agency created the line “Ironing’s a breeze with Tefal” and matched it with a fun and playful pinwheel visual to create a lighthearted mood. The visual also allowed for special production where the pinwheels would move to grab the attention at the cluttered environment.

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